Marketing Communication Executive

Accionlabs Sdn Bhd

Kuala Lumpur, Malaysia

Posted 6 years, 6 months, 1 day ago

Job Details

Description :

Job Responsibilities

Assist the Marcom Manager in developing and managing communications programmes, events and public relations strategies in print, on-line and broadcast media.

To generate marketing tools that include content, sponsorships, events, on-line and digital, web and other marketing activities.

Copywriting of marketing materials, articles, etc.

Compose/vet through text for collateral material to ensure relevance to the press release. Organize and attend press tours and events. This includes coordination of media familiarization trips and activities.

Arrange and organise high frequency of media related events such as press luncheons, food reviews, interviews, sampling of new services and/or products.

Prepare the relevant press related materials to facilitate tour(s) or event(s).

Maintain strong relationships with local and regional journalists and develop a working partnership with local community service contacts, governmental officials and relevant members of the social elite.

Responsible for the coordination of press photography, attend to their requirements and ensure the positive and beneficial visibility for the business.

To be involved and contribute in the areas of event management, tradeshows, collateral planning, product launches, announcements, creative development and production.

Support the overall Sales and Marketing plan, product promotions, food and beverage events.

Requirements :

Job Responsibilities

Assist the Marcom Manager in developing and managing communications programmes, events and public relations strategies in print, on-line and broadcast media.

To generate marketing tools that include content, sponsorships, events, on-line and digital, web and other marketing activities.

 

Copywriting of marketing materials, articles, etc.

 

Compose/vet through text for collateral material to ensure relevance to the press release. Organize and attend press tours and events. This includes coordination of media familiarization trips and activities.

 

Arrange and organise high frequency of media related events such as press luncheons, food reviews, interviews, sampling of new services and/or products.

 

Prepare the relevant press related materials to facilitate tour(s) or event(s).

 

Maintain strong relationships with local and regional journalists and develop a working partnership with local community service contacts, governmental officials and relevant members of the social elite.

 

Responsible for the coordination of press photography, attend to their requirements and ensure the positive and beneficial visibility for the business.

 

To be involved and contribute in the areas of event management, tradeshows, collateral planning, product launches, announcements, creative development and production.

 

Support the overall Sales and Marketing plan, product promotions, food and beverage events.

 Job Requirements

 

  • Minimum 2 years working experience in marketing communications field.
  • Excellent ability in spoken and written English.
  • Good in copywriting.
  • Excellent understanding of digital marketing.
  • Strong network with key media and various publications.
  • Pleasant personality.

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Salary up to

MYR 4000/month CTC (Cost to Company)

Job Type

Full Time

Experience

2-5 Years

Industry

Others

Job Category

Sales & Marketing

copywriting

About us

Accion Labs is a Pittsburgh headquartered global technology firm specializing in working with technology firms and IT organizations in the emerging technologies such as Rich Internet Applications, Service-Oriented Architecture, SaaS, Cloud, Open-source, BI/DW, Mobility, Automation, DevOps and Big Data. Spread over 12 global office, Accion has an engineering headcount of over 1000 resources.